Find out how Fundraising Logic helped the team at St John Giving to smash their acquisition target!
St John Giving is the fundraising arm of St John WA. While the St John brand is readily known across the Western Australian community for its ambulance and paramedical services, the charitable foundation is brand new.
Growing your donor base from scratch can be an overwhelming task for even the most experienced fundraisers. Thankfully, as St John Giving discovered, that’s something that Fundraising Logic can help with.
“With our Foundation being still in the relatively early stages,” explains St John Giving, “Fundraising Logic has provided our team with services, support, and tools that are critical in allowing us to implement strategies to drive all our donor programs.
“And we’ve been particularly thrilled with the strong results Fundraising Logic has delivered in the acquisition space.”
The end product was a successful banker pack… and data-driven results that blew the initial targets out of the water.
“Our aim was to acquire 1,000 donors in the first six months,” says St John Giving. “But we achieved more than double what we’d hoped for, attracting 2,200 wonderful new donors to our cause!”
As you know, acquisition is a vital activity for every charitable organisation, not just those that are new like St John WA.
If your organisation is looking to develop a strong acquisition program and find amazing new donors to support your work… Fundraising Logic would love to help.