Find out how Fundraising Logic helped the team at CatholicCare Victoria to consistently hit their targets!
Even established fundraising programs can benefit from some extra support and expertise. That’s something that CatholicCare Victoria knows for sure.
While CatholicCare Victoria is a relatively young organisation, it’s combined history is vast. Birthed from the merging of all four of the Catholic Dioceses social service agencies in Victoria, a variety of standing appeals form the basis of its fundraising calendar.
But like many church-based charities, the onset of COVID-19 and ongoing lockdown hit their usually successful Sunday collection appeals hard. Making CatholicCare Victoria’s DM appeal program more important than ever.
Fortunately, the team at CatholicCare Victoria understands the untapped potential that you can unlock from your donor base through appeal optimisation.
“Over the past 18 months,” explains CatholicCare Victoria, “we have engaged Fundraising Logic to apply appeal optimisation across all of our appeals.”
Through specialist database analysis, Fundraising Logic has provided CatholicCare Victoria with a data-driven roadmap for their annual fundraising calendar. It includes strategy for each unique activity, appeal, channel, ask and segment, as well as projections and predictions.
“The results have been impressive,” says CatholicCare Victoria. “Through appeal optimisation, Fundraising Logic has driven up the average gift by more than 30%.
“Better still we are consistently achieving revenue targets – in some instances, by more than 30%!”
One of the best ways to future proof your fundraising program from the impact of unexpected events like the global pandemic, is to invest in its health right now.
If you’d like to join CatholicCare Victoria in optimising your appeal program (or even one appeal) Fundraising Logic would love to help.